Clever care: a responsible fashion must
Because clothing care is an essential part of responsible and sustainable fashion, the Eram Group brands want to tell their customers about basic things they can do every day to save water and energy while extending the lifespan of their products.
The logo will be featured alongside the five textile care symbols to inform consumers about clever care.
To find out more, you can see the different recommendations for washing, drying and ironing for more eco-friendly care at clevercare.info. You can also learn what the symbols on your product labels mean using the “Mon étiquette” app.