Éram, the French leader in high street and shopping centre shoe retail.

The consumer target:

Our promise: affordable fashion for all men and women who want to treat themselves more often!

Our core target: women aged 25-35, active and urban, who like fashion and don’t take themselves too seriously.

Our retail target: families.

A complete offer

Structured collections, products as close to trends as possible thanks to extensive offer updating, partnerships with famous brands.

A new generation of stores

The target consumer

Style at the heart of trends…for men and women aged 20-30.

Fashion styles at the best quality and price…

Genuine product expertise: each collection is carefully prepared to offer our customers the best trends.

A complete range

Texto stores are a unique place where all trends are available. It is an unmissable shop for every shoe lover but also for accessories too. Seasonal products, permanently updated stock and also basics.

Bocage, the French brand that expresses desirable fashion

The target consumer

Our promise: provide pleasure (fit and expertise) and a quality of service to demanding and elegant customers with character who like playing with fashion.

Our core target: men and women with character aged 35/40, always elegant, stylish and on-trend, whether casual or urban.

A desirable range

Bocage has exclusive collections designed by our stylists in our own design studios in Maine-et-Loire. additional products (leather goods, accessories) are developed by our teams to offer customers complete outfits, an overall look by Bocage.

Heyraud, Elegance is not a luxury.

The target consumer

Unique and structured collections. A network of 53 stores throughout France and in premium locations. A store concept which conveys the brand’s values in a chic, elegant and welcoming atmosphere and which helps create a genuine Heyraud style.

A complete range

Created in 1913, Heyraud is emblematic of French elegance and is famous for its impeccably finished chic shoes.

A historic legacy that is resolutely modern, Heyraud renews itself every season with 60% women’s collections, 25% men’s collections and 15% accessories

TBS, the French brand with a nautical look, since 1978

The target consumer

A global brand: men, women, clothes and shoes in over 30 countries.

2 targets sensitive to the nautical world: 40-55 year-olds: fans of current, trendy casual wear. 55 and older: looking for the right product (cut, fabric, etc.) and the best value for money.

A complete range

For over 30 years, TBS has offered everyday wear, inspired by the nautical world for relaxed men and women looking for well-designed, stylish products that liberate the body…and the mind.

A strong store concept impregnated with nautical codes. The warmth of Tbs,wood and the modern appeal of blue and white immerse the customer into the act of pleasure purchasing.

Mellow yellow: trendy shoes and fashion accessories

The target consumer

An affordable brand of luxury shoes and accessories, full of humour, toying with fashion and trendy codes.

A network with great potential: 45 stores all over France including 9 in Paris and 22 elsewhere and 4 corners in luxury Parisian department stores.

Over 400 points of sale overseas: Munich, Amsterdam, Switzerland, Belgium, Spain, UK…

A store concept and product staging in interiors which evoke the style of a Parisian apartment, for a cosy feel that’s just like home.

A complete range

The designs: Mellow Yellow has models at the cutting-edge of fashion, sparkling and colourful, always redesigned to be affordable and worn any which way.

Targeted lines: women, accessories, children and high-end.

Gémo, a powerful network

The target consumer

A unique concept: clothes and shoes under the same roof.
A family target: men, women, children and baby with a core target of women aged 25-45.

A complete range

Fashion with a great price, choice and quality balance.
An unrivalled leader in specialised retail.