Mellow yellow: trendy shoes and fashion accessories
The target consumer
An affordable brand of luxury shoes and accessories, full of humour, toying with fashion and trendy codes.
A network with great potential: 45 stores all over France including 9 in Paris and 22 elsewhere and 4 corners in luxury Parisian department stores.
Over 400 points of sale overseas: Munich, Amsterdam, Switzerland, Belgium, Spain, UK…
A store concept and product staging in interiors which evoke the style of a Parisian apartment, for a cosy feel that’s just like home.
A complete range
The designs: Mellow Yellow has models at the cutting-edge of fashion, sparkling and colourful, always redesigned to be affordable and worn any which way.
Targeted lines: women, accessories, children and high-end.