Since 1927, the Eram Group, a French family-owned group, has been promoting a different approach to entrepreneurship through its brands and is committed to responsible fashion.
Doing good and doing it well is our raison d’être for creating and promoting new, more virtuous business models.
The Eram Group has always maintained its historic expertise as a shoe manufacturer, thanks to its production workshop in Maine-et-Loire, the Group’s historic headquarters.
COLLABORATORS
BILLION EUROS
in revenue
SHARE OF SUSTAINABLE REVENUE
in total revenue in 2024
(eco-design, rental, pampering, second-hand, reconditioning)
BRANDS
POINTS OF SALE
in France and internationally
SHOE MANUFACTURING WORKSHOP
in France, in Maine-et-Loire (49)
CARBON FOOTPRINT
since 2018
ENERGY SAVINGS SINCE 2015
related to the operation of our buildings
OF PRODUCTS
eco-designed in 2024
The Eram Group’s headquarters have historically been located in Saint-Pierre-Montlimart, in Maine-et-Loire (49). Seven warehouses and a shoe manufacturing workshop are also located in this region.
In 2018, the Group created the Sixième Ciel collaborative workspace, located in the heart of the Quartier de la Création on the Île de Nantes, to offer its employees a new place to share experiences.
The Group also has offices in Paris and the Paris region, as well as in Asia for its international teams.
Embodying these values and ensuring that newcomers and long-standing employees alike embrace them and integrate them into their behavior and actions is what drives us every day.
is the strength of our interactions. It is found in our relationships, where we always favor the simplest and most pragmatic approach. In both successes and difficulties, we promote sincere and transparent communication.
incorporates environmental, social, and economic issues. It commits us to a relationship of trust with all our stakeholders. Respect, a sense of responsibility, and high standards drive our daily work.
is fundamental to innovation and entrepreneurship. A diverse ecosystem, internal synergies, and creativity accelerate our efforts toward responsible fashion.
is essential to the quality of our relationships. It manifests itself through listening, consideration, and fairness towards everyone. Respect for differences, commitments, and oneself fosters trust, cohesion, and collective performance.
Xavier Biotteau
Chair
Laurence Pailloux
General Secretary
Gilles Aballéa
Chief Operating Officer
Nadège Quedillac
Director of Human Resources
Jean-Olivier Michaux
Director of Strategy and Transformation
Xavier Biotteau
Chair
Laurence Pailloux
General Secretary
Gilles Aballéa
Chief Operating Officer
Nadège Quedillac
Director of Human Resources
Jean-Olivier Michaux
Managing Director of Strategy, la Manufacture and Sessile brand
Thomas Lebrun
Head of Information Systems and Organization
Solenn Joret
Head of Group Communications
Cyril Goulet
Gémo Managing director
Charlotte Biotteau
Bocage Co-Director & Co-Founder of Montlimart
Juliette Biotteau
Bocage Co-Director & Co-Founder of Montlimart
Antony Bacle
Eram, Bocage and Mellow Yellow Managing Director
Julien Bianchi
TBS Managing Director
Franck Chérel
Parade Managing Director
Simone Biotteau
Xavier Biotteau
Chair
Luc Biotteau
Marc Biotteau
Charlotte Biotteau
Bocage Co-Director & Co-Founder of Montlimart
Thomas Biotteau
Pierre Biotteau
Olivier de Marignan
Marie-Laure Cassé
“It is important to remember that a company is never ‘there’ and that it cannot afford to rest on its laurels. Success is always in question. Motivated by this risk, its managers and staff must find the experience, enthusiasm, and energy that will secure its future by continuing to respond profitably to market needs.” – Gérard Biotteau
1927
THE HISTORY OF ERAM BEGINS
Creation of BIOTTEAU-GUERY by Albert-René Biotteau.
1932
THE BIRTH OF THE ERAM BRAND
These are the first letters of the first names of the Biotteau-Guéry couple, reversed: “Er” for René and “Am” for Marie.
1954
INNOVATION AND GROWTH
Eram invents a revolutionary process: “Plastifor,” which enables the manufacture of plastic soles. A dozen factories are created to meet the demand for these successful new products.
1969
DEVELOPMENT OF DISTRIBUTION
Creation of the Eram franchisee club by Gérard Biotteau and development of branches.
1980
THE ERAM SAGA
The golden age of advertising with Philippe Michel and Étienne Chatiliez. The Eram saga will total around 60 films: “You’d have to be crazy to spend more!”
1991
BRAND DIVERSIFICATION STRATEGY
Creation of Gémo.
Acquisition of France Arno.
Acquisition of Heyraud.
Acquisition of the Tati brand.
2000
A NEW EVOLUTION IN COMMERCE: ONLINE SALES
The development of the internet opens up tremendous growth opportunities for all of the Group’s activities.
2018
LAUNCH OF CHANGE FOR GOOD
The Eram Group structures its actions around its sustainable development challenges.
2020
CHANGE FOR GOOD BECOMES THE GLOBAL CORPORATE PROJECT FOR 2030
2020-2025 – Cycle 1
Committed to a process of transformation, the Eram Group has set itself the goal of “becoming a company recognized for its responsible performance” by 2025.
2026
ENTERING THE SECOND PHASE OF OUR BUSINESS PLAN
2026-2030 – Cycle 2
The Group is placing the customer at the heart of its new ambition: “To be a successful and responsible fashion group, placing customer satisfaction at the heart of its actions.”
