Driven by a strong entrepreneurial spirit and always guided by human values, today the Eram Group is made up of nine accessible fashion brands in the fields of clothing, footwear and accessories.
FAMILY-MANAGED GROUP
OUR GROUP TODAY
The Eram Group is a French fashion group, fully in tune with the times and managed by the third generation of the Biotteau family
From design to production and distribution, all brands contribute to improving the Group’s responsible performance, in the interest of all its stakeholders: customers, employees, citizens, the Group and shareholders.
Established in Maine-et-Loire since 1927, the Eram Group has always safeguarded its historic shoe manufacturing expertise thanks to its two plants in France.
OUR KEY FIGURES
2021 DATA
employees
points of sale
France & the rest of the world
energy saved since 2015
(building management)
billion euros
in turnover
footwear plants
in France
1 textile plant
in France
OUR LOCAL INVOLVEMENT
The Eram Group’s headquarters are historically located in Saint-Pierre-Montlimart, in the Maine et Loire region (49). Seven warehouses and two shoe manufacturing plants are also located in this region.
In 2018, the Group created the Sixième Ciel, a collaborative workspace located in the centre of creative district on the île de Nantes, to provide employees with a new venue to share experiences.
The Group is also based in Paris and the Paris region and has offices in Asia and India for its international teams.
THE VALUES THAT UNITE US
We are deeply rooted in our founding vales, the same values which have characterised our Group since its beginnings.
We are driven by a desire to embody them and do ensure that new arrivals, as well as the most long-standing employees, embrace them and integrate them into their behaviours and actions.
SIMPLICITY
is the strength of our exchanges. It is found in our relationships where we always favour the simplest and most pragmatic approach. We favour sincere and transparent communication in both our successes and in more difficult situations.
RESPONSIBILITY
integrates ecological, social and economic issues. It commits us to a relationship of trust with all our stakeholders. Respect, a sense of responsibility and high standards are the hallmarks of our daily work.
OPEN MINDEDNESS
is fundamental to innovation and entrepreneurship. A diverse ecosystem, internal synergies and creativity accelerate our actions towards responsible fashion.
OUR GOVERNANCE
The Eram Group is directed by Xavier Biotteau
The executive board is made up of:
(from left to right) Hubert Aubry, François Drouin, Gilles Aballea, Xavier Biotteau, Isabelle Saviane, Laurence Pailloux
Xavier Biotteau
Chair
Gilles Aballea
General Secretary, Administration and Finance Director
Isabelle Saviane
Director of Human Resources, Communication and CSR
Laurence Pailloux
Legal and Compliance Director
François Drouin
Information System and Organisation Director
Hubert Aubry
Group Strategy and Development Director
Xavier Biotteau
Chair
Gilles Aballea
General Secretary, Administration and Finance Director
Isabelle Saviane
Director of Human Resources, Communication and CSR
Laurence Pailloux
Legal and Compliance Director
François Drouin
Information System and Organisation Director
Hubert Aubry
Group Strategy and Development Director
Antony Bacle
Eram, Bocage and Mellow Yellow Managing Director
Julien Bianchi
Tbs Managing Director
Raphaëlle Camus
Dresco Managing Director
Juliette Biotteau
Bocage Co-Director & Co-Founder of Montlimart
Charlotte Biotteau
Bocage Co-Director & Co-Founder of Montlimart
Franck Chérel
Parade Managing Director
Jean-Olivier Michaux
Industrial Director
2nd generation
Simone Biotteau
3rd generation
Xavier Biotteau
Chair
Luc Biotteau
Marc Biotteau
4th generation
Caroline Biotteau
Charlotte Biotteau
Bocage Co-Director & Co-Founder of Montlimart
Thomas Biotteau
Independent members
Anne-Laure Constanza
Olivier de Marignan
OUR STORY
Learn about the Group’s history spanning nearly a century
Gérard Biotteau
Chairman of the Eram Group from 1971 to 1998
“It should be borne in mind that a company has never “arrived” and cannot take its success for granted. This success must constantly be questioned and challenged. Stimulated by this risk, its managers and staff have to find the necessary experience, enthusiasm and energy to ensure its future by continuing to meet the needs of the market profitably.” – Gérard Biotteau
1927
Eram’s story begins
The BIOTTEAU-GUERY was founded by Albert-René Biotteau
1932
Birth of the Eram brand
The name Eram comes from the inverted first letters of the Biotteau-Guéry couple: “Er” for René and “Am” for Marie
1954
Innovation and growth
Eram invented a revolutionary process called “Plastifor” which made it possible to manufacture plastic soles. Ten factories were created to cater for the success of the new products.
1969
Development of distribution
Gérard Biotteau set up the club of the Eram franchises and the developed branches
1980
The Eram saga
The great advertising years with Philippe Michel and Étienne Chatiliez. The Eram saga totalled about 60 films: “You’d have to be crazy to spend more!”
1991
Brand diversification strategy
Creation of Gémo
Purchase of France Arno
Purchase of Heyraud
Acquisition of Tati
2000
Retail evolves: online shopping
The development of the internet opens up tremendous development prospects for all the Group’s activities
2018
Launch of Change For Good
The Eram Group structures its actions around its sustainable development challenges
2020
Change For Good becomes the company’s global project
Committed to dynamic transformation, the Eram Group’s ambition is to “Become a company recognised for its responsible performance” by 2025
Diversification of activities: the Eram Group opens up to new activities such as catering and service: find out more
